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The world of sport and recreation has evolved into a multi-billion dollar industry. Sport management professionals are the people responsible for the successful operation and growth of these organizations. Future managers need specialized training to serve the diverse demands of the growing sports industry.
The Sport Management degree program has been designed to assist students in one or more of the following areas: to develop their management skills and/or to prepare them for transferring to a baccalaureate program in sport management. Sport management programs offer students the opportunity to study the business aspects of the sport, the role of sport in society, and explore career opportunities.
The Sport Management degree program is a two-year academic program that includes three courses specific to this field. The coursework will provide students with an overview of the industry as well as specific skills designed to meet the needs of employers. Students in this major will also take coursework that focuses on general business topics such as accounting, marketing, and human resource management. This will provide them with a full complement of the skills needed in the business of sport.
Career information and opportunities
Sport Management, A.S.
SUNY Niagara’s Sport Management A.S. combines sport industry courses with core business skills in marketing, accounting, sales and management. It prepares you to work in sport organizations or transfer to a bachelor’s program.
Last updated: Oct. 22, 2026
What careers does a Sport Management A.S. lead to?
How can I move up?
Many sport careers start in entry-level sales, event or operations roles. A bachelor’s degree, internships and networking can lead to management jobs like athletic director, general manager or marketing director. Some specialized roles, like sports mediator, need more education.
How much can I earn in Western New York?
Starting pay is what newer workers typically earn. Median means half of workers earn more and half earn less. Sales jobs often include commission.
Western New York includes Allegany, Cattaraugus, Chautauqua, Erie and Niagara counties. Pay depends on the job, your experience, your education and the employer.
What is the job outlook in Western New York?
Across all jobs in Western New York, employment is expected to grow about 9%. Sport careers are competitive, so internships and connections matter.
Where do sport management professionals work?
How do I get there?
The A.S. is designed for transfer. Work with your advisor to plan your transfer, and look for volunteer or part-time work with local teams and events to build experience.
Which courses prepare me?