Digital Media: Web Production, Certificate - SUNY Niagara

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Digital Media: Web Production, Certificate

Program Overview


The World Wide Web is ubiquitous today. There isn’t a business or organization that doesn’t utilize the web and social media to promote their products and services and cultivate their customer base. Behind this web presence are the designers and developers whose job is to produce a creative visual design, effective interactivity, and user-friendly and accessible content.

The SUNY Niagara Digital Media: Web Production certificate program provides the skills for entry-level positions in web design. This career requires a combination of creativity and technical skills to produce fully-functional websites.

Students in the Digital Media: Web Production certificate program gain practical experience in planning, creating and maintaining a website, developing mobile apps, and publishing and sharing content via social media. This includes the design and layout of content that incorporates graphic images, animation, forms, databases, and interactive multimedia components. Students will learn to code websites using HyperText Markup Language (HTML), Cascading Style Sheets (CSS), and JavaScript.

Program Goals and Objectives

  • To prepare students for entry-level positions in web design and digital media-related fields.

Career information and opportunities

Digital Media: Web Production Certificate

SUNY Niagara’s Web Production Certificate combines creative design with technical skills. You’ll learn to plan, build and maintain websites, code in HTML, CSS and JavaScript, and prepare for entry-level web design jobs.

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What careers does this certificate lead to?

  • Entry-level web designer
  • Freelance web designer
  • Website content assistant
  • Social media assistant

The certificate prepares you for entry-level jobs in web design and digital media. Many web jobs also look for a degree and a strong portfolio.

What will I learn to do?

  • Plan, build and maintain websites
  • Code in HTML, CSS and JavaScript
  • Develop mobile apps
  • Edit images and photos
  • Publish content on social media
  • Add graphics, animation, forms and multimedia
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How much can I earn in Western New York?

Yearly pay in Western New York, 2026
Job Starting pay Median pay
Web and digital interface designers$60,820$101,120
Web developers$47,540$80,790
Market research analysts and marketing specialists$49,370$75,920
Graphic designers$44,550$61,630

Starting pay is what newer workers typically earn. Median means half of workers earn more and half earn less. Social media roles fall under marketing specialists.

Western New York includes Allegany, Cattaraugus, Chautauqua, Erie and Niagara counties. Pay depends on the job, your experience, your education and the employer.

What is the job outlook in Western New York?

  • Market research analysts and marketing specialists: Jobs are expected to grow about 10% from 2022 to 2032, with about 360 openings each year.
  • Graphic designers: Little or no change is expected, but there are about 90 openings each year.

Across all jobs in Western New York, employment is expected to grow about 9%. Web skills are also useful in marketing, communications and many other jobs.

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Where do web designers work?

  • Web design and development firms
  • Marketing and advertising agencies
  • In-house web and marketing teams
  • Small businesses and nonprofits
  • Hospitals, colleges and government
  • Your own freelance business

Businesses use the web and social media to promote products and reach customers. Many web designers freelance or work remotely.

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How do I get there?

  1. Learn design, photography and digital media basics.
  2. Build websites and apps with HTML, CSS and JavaScript.
  3. Finish the 31-credit certificate with a digital portfolio.
  4. Start working, or keep studying for a degree.

Want to go further? Ask an advisor how your courses may count toward the Digital Media A.S.

Which courses prepare me?

  • DIG 110 Introduction to Web Technology
  • DIG 111 Introduction to Web Design
  • CIS 218 JavaScript
  • CIS 202 Mobile App Development
  • ART 109 Design I
  • ART 111 Digital Imaging
  • ART 128 Digital Photography
  • DIG 104 Digital Video & Audio
  • DIG 105 Social Media
  • DIG 200 Digital Portfolio
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