Digital Marketing, Certificate - SUNY Niagara

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Digital Marketing, Certificate

Program Overview

  • Degree/Certificate: Certificate
  • Major Code: DGMK
  • SUNY Code: 24489
  • HEGIS Code: 5004

The Career

A career in digital marketing involves promoting products and services online through various channels like SEO, social media, content creation, and paid advertising. Common roles include:

  • Social Media Manager
  • SEO Specialist
  • Content Marketing Manager
  • Digital Marketing Analyst
  • Content Creator
  • UX Designer

Given the wide range of possibilities in digital marketing, it’s important to keep your skills current to meet today’s business demands. Earning a digital marketing certificate can be a great way to develop and strengthen your subject knowledge in this expansive area while building key skills.

The SUNY Niagara Approach

The certificate program is an intensive 30‑credit hour program that concentrates on acquiring skills used in digital marketing. This program is ideal for someone who has already earned a degree or is working in a related field and would like to update their skills. (Note: SUNY Niagara primarily lists a Digital Media: Web Production certificate program, which includes digital media and web skills relevant to digital marketing contexts.)

Admission

  • Students are admitted in fall semesters.

Program Mission Statement

Digital marketing is a broad term that refers to the marketing companies do online. As the prevalence of digital media continues to grow, content is increasingly in need of effective marketing techniques and professionals who understand both the technical and creative elements of digital marketing. This program will help students enter the profession by exposing them to a dynamic mix of art, business, communication, and digital media courses. The course selection addresses industry needs by combining skill sets relevant to small and large businesses with the creative skills demanded by clients.

Program Goals and Objectives

  • To prepare students for entry‑level positions in digital marketing‑related fields.

Program Learning Outcomes

At the end of the program, graduates will be able to:

  1. Demonstrate intermediate skill in the creation and construction of images using digital applications and digital cameras.
  2. Exhibit the ability to create messaging for a range of media using both written and visual communications.
  3. Apply traditional and emerging concepts of marketing and consumer behavior to the demands of a digital environment.
  4. Demonstrate the technical skills necessary to work with web‑based applications, including social media and digital platforms.